Swike – Your local DMC for active experiences in Sweden

Swike is a Swedish Destination Management Company with a focus on active and nature-based tourism. We develop and implement trips based on cycling, hiking, kayaking and other forms of outdoor recreation.

Our core area is Småland and the region around Lake Vättern, but through our network of partners we work with assignments and travel programs all over Sweden.

As a DMC, we act as your local partner at the destination. We help international tour operators, travel agencies and organizations with product development, planning, logistics and execution of active travel experiences.

Our trips combine nature, culture and local encounters with carefully selected accommodation, well thought-out routes and well-functioning logistics.

What we do

Swike develops and implements active travel experiences where movement, nature and local culture meet.

Our main areas of expertise are:

– Cycling trips
– Hiking trips
– Kayaking experiences
– Multi-activity trips and outdoor experiences

Trips can be both self-guided and guided and are adapted to different target groups, markets and seasons.

Our DMC services

We support international partners with a wide range of destination management services.

Product development
Development of active travel concepts adapted for international markets.

Tailor made travel programs
Tailor made trips for individual travelers, groups and special interests.

Complete country arrangements
Accommodation, meals, luggage transport, equipment, transport and guiding.

Route planning and digital navigation
Development of routes, day stages and digital maps for cycling and walking trips.

Operational coordination
Local support, coordination and logistics during the trip.

Our experience

Swike combines experience from several areas of outdoor recreation and tourism.

We work with, among others:

– Development of hiking and biking trails
– Destination development in outdoor recreation
– Digital mapping and route development
– Business development in nature-based tourism
– Product development and international sales of active travel

This combination allows us to develop travel products that work both in the wild and in the international travel market.

Regions we work in

Swike’s core area is Småland and the region around Lake Vättern in southern Sweden. The area is characterized by deep forests, many lakes, small country roads and a strong cultural heritage.

Through our network of partners, we can also develop and implement active travel programs in other parts of Sweden.

Tailor-made travel for individuals

In addition to our work with tour operators, Swike also offers tailor-made trips for individuals.

If you want to experience Sweden through cycling, hiking, kayaking or other outdoor activities, we can create a personalized itinerary based on your interests, your level and your time frame.

We can help with:

– route planning
– accommodation
– luggage transport
– equipment and local experiences

Fredrik Ljunggren, our founder

Cooperate with Swike

Whether you want to integrate a ready-made travel concept into your program or develop a brand new active travel in Sweden, Swike can be your local partner.

We help you create travel experiences where nature, movement and local stories meet.

Contact us to start planning your next Experience in Sweden.

Send an email to hello@swike.se